Why List Your Boat With Us?
North Point Yacht Sales is passionate about boating. Whether you are a sailor or a power cruiser, a buyer or a seller, we have the knowledge and experience to produce the results you are looking for. We are not just in the business of selling boats, but rather building lasting mutually beneficial relationships, both with our customers and other industry professionals.
We strongly believe in the motto – “Do what you know and do it well.” The brands of boats that we have chosen to represent are a direct result of that philosophy – J Boats, MJM Yachts, Hanse, Dehler, Moody, Alerion Sailboats and Southport Boats, are the hallmark of quality, innovation, and customer trustworthiness. Our brokers’ extensive experience and history with these types of boats, both new and used, is a priceless asset when it comes to buying and selling.
Selling a valuable asset like a yacht is a complex process. You selected it for a set of reasons that were particular to your needs: how and where the boat would be used, how often, with or without a crew, where it would be kept, budget for initial purchase and subsequent maintenance, features that were kid-friendly or age-friendly, and on and on.
Now that the time has come to sell, a buyer must be found who values those features and their benefits in much the same way you did. Yachts are not commodities, their options and equipment make each unique, and wide exposure to a national or sometimes an international market is needed to find the buyer who recognizes the unique blend of qualities that your boat represents.
How We Do It – Marketing 101: The Sequence of the Sale
(1) Attention. Every successful sale begins with the product, in this case your boat, coming to the attention of a prospective buyer. We get your listing up on multiple MLS sites nearly immediately to expose your boat to the continuous traffic to the MLS sites, as well as to the NPYS website. Your boat immediately benefits from North Point’s regional and national advertising. While every seller likes to see his or her boat in print, what is more important in the internet age is that North Point’s advertising is continuous, consistent, and attention grabbing for prospective buyers, and draws them to the North Point website. We participate in regional and national boat shows, social media, fishing tournaments, rendezvous, and invitation only showings.
(2) Interest. We are expert in preparing a listing that showcases your boat and its unique features. Our experience can help you bring your boat up to show condition and showcase it in an appealing setting. The comprehensive listing, careful staging, good photography, and showcasing at our office locations all develop a prospective buyer’s interest in your boat.
(3) Evaluation. An experienced and professional yacht broker can take a prospective buyer through the evaluation process, helping him or her understand how a boat’s features will fit with that buyer’s particular set of interests and needs. All boat purchases represent a set of compromises; an experienced broker with a life in boats is the best guide in this complex evaluation. We work with other top brokerage houses in the country to help them evaluate our listings for their clients.
(4) Decision. After the evaluation process, North Point’s experience with surveyors, financing, insurance, transportation, and professional crew all serve to bring the process to a favorable conclusion. Often the purchase process gets derailed at the end because of these items; NPYS’s breadth of experience, built on many transactions, keeps the process moving by removing the impediments to a decision.
Although the sale or purchase of a yacht involves serious money, yachting at its core is really all about fun. Our goal is to keep it that way. Our friendly and responsive sales staff has many years of experience as well as ongoing training. They understand the marketplace, and they listen to you to determine the best plan to meet your requirements. North Point takes great satisfaction that most of our clients frequently drop by just to say “hello.” For us, this is confirmation that their experience was a positive one.
Click here to arrange an initial appraisal by providing some basic information: Sell A Boat